SPAR International has been a proud sponsor of European Athletics events since 1996, reaching millions of consumers through TV coverage and thereby generating greater Brand awareness. The European Athletics Championships are taking place in Barcelona. For 6 days, the Olympic Stadium will host over 1,200 athletes from 50 countries wearing SPAR branded bibs, all competing for the coveted title of ‘European Champion’. The involvement of SPAR in athletics is not only at a pan-European level. SPAR countries sponsor national teams, individual athletes or clubs. In many countries, athletics is supported at schools with assistance being given for sports days. This encouragement of the pursuit of an active, healthy, lifestyle is in keeping with the values of SPAR.